Born in France, raised in America, Alouette understands that cheese simply makes life better. Whether a gala, soiree or just a midday break, we created a brand identity that focused on the cheese, while never losing sight of life's enjoyable moments. We built a tone that's occasionally tongue-in-cheek, but always tasty. It can be clever like a French waiter, but not snarky, like a French waiter. We built a website and an online persona that is clean, crisp, and delights in entertaining – just like the cheese.

 

Role: Lead Copywriter. AD: Jason Espiritu. ECD: Kate Daggett.