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Citi Bike
Citibike is more than just a utility. Initially helmed as just a way to get work, we felt that was only telling a small part of the story. We wanted to harness enthusiasm of the urban explorer and tell a richer, more exciting story. We transformed Citibike's identity to be about discovery and the endless search for the hidden gems scattered throughout the greatest city on earth. This is New York City's New Frontier.
Roles: Copywriter. AD: Nilz Philipon
Social.
Everybody wants to experience New York City's latest buzz-worthy destinations. With the Blaze New Trails app, you can search, track, plan and review all your latest adventures. Share your personal map of adventures with your friends. This app is the best way to get out and explore New York City's New Terrain.
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