As the agency of record for Duncan Hines, we baked up all sorts of playful and mouthwatering recipes. With little time and money, we transformed our back hallway into a studio and hi-jacked our kitchen as our test lab. We sugar-loaded Duncan Hines’ Facebook page, IG, and website (as well as our coworkers) with our tasty successes, resulting in the #1 CPG brand on Facebook.

Roles: Lead Copywriter. AD: Lauren Daloisio CD: Cat Penfold.