Farmers Insurance
Farmers Insurance needed a fresh way to communicate the values of a variety of their insurance products. They wanted to tell stories that were clear, informative but also engaging.
We created an animated world that not only had a distinct and fun brand identity, but also enabled us to create big ideas without a Hollywood budget. It's been so successful that the brand team had to add a whole new section to their guidelines.
Roles: Lead Copywriter. AD: Meijun Cai, Lauren Daloisio. CD: Cat Penfold.
Under One Roof.
Few things are sexier than the phrase, "bundling insurance services". But we thought we'd crank up the steam and create a tantalizing visual demonstration of insurance policies uniting as one. We bent time and space with a Mad Magazine back cover concept that not only merged the image, but had a headline that resolved with a call to action.
In an Instant.
Life can come at us fast. Most people think that nothing bad could happen to them, but reality is, disasters don't discriminate. This campaign tries to shake people into into realizing that all it takes is a second for their world to get flipped upside down.
Life's Hazards
Bunkers, sand traps, water hazards; we try to avoid them at all costs. Inevitably, we end up in one. This is true not only on the golf course, but in everyday life. For this campaign, we narrowly targeted golf lovers to create a memorable and relatable campaign. We can’t stop these unforeseen hazards, but we can help you prepare for them.
Ask a Local.
Locals have the inside scoop. They know the best coffee shop in town, the best school district, and they never have to look at a street sign to give you directions. Working with a Farmers agent is no different. They're real locals who can best advise you on to get the right coverage for where you live. These dynamic ads were a great way to use local data to speak directly to our audience in a way only a local could.
We Know From Experience.
It's funny because it's true! This social campaign utilizes real life, sometimes unbelievable, insurance claims that Farmers agents have covered over the years. Armed with nothing but stills from video assets that were created, we brought these elaborate stories to the social realm and transformed 30 seconds spots, in to quick hitting hilarity.
