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Ford

Ford is a brand that needs no introduction. They're practically an American tradition. However, the roads have become crowded with competitors all racing towards the future. Grounded in their iconic history, but determined to evolve, Ford Motors looked to a partnership between Organic and BBDO to launch their first fully-electric vehicle, build a better rewards program, and help pave tomorrow's transportation landscape.

 

Roles: Senior Copywriter

Ford Pass Rewards
 

How do you gamify a rewards program while educating Ford owners on all the unique benefits? We create a hypnotic, 3D world filled with animated loops that showcase the relationship between earning points on everyday purchases and the resulting rewards

Ford Mach-E
The legendary history of Ford, electrified by the ground breaking spirit of the iconic Mustang. 

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Ford Escape - Spotify

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