When an unknown car company decided to challenge Tesla for control of the roads, they turned to Wire Stone to help introduce themselves to the world.

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SF Motors had the futuristic vehicles, a brand new facility in Santa Clara, and a launch date. That's it. With that, we built their launch event from the ground up and helped define their brand purpose and place on the competitive highway of the future. We developed everything from employee speeches, to press releases, to branded videos, and even placards on their vehicle displays. They went from a company nobody had heard of to a company poised to define the next generation of human mobility.

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Roles: Senior Copywriter. CD: Rob Lightner