Sweet Earth Foods
Sweet Earth Foods is an all-natural, handcrafted, vegetarian, frozen foods product. Packed with responsibly sourced plant-based protein, Sweet Earth sets itself apart from other flavorless, health-focused foods by highlighting its exotic, worldly flavors. We created a series of Tasty-style videos as well as an Instagram experience highlighting those exotic flavors and natural ingredients in their Artisan bowls.
Roles: Lead Copywriter. AD: Meijun Cai. CD: Brent Van Horne.
Instagram Endless Table
A simple experience highlighting exotic ingredients.Tap your way through the experience and learn more about health benefits, ancient applications, and regional sourcing of all of the ingredients. For Sweet Earth, it's about more than what's in the bowl.
A Tasty-Style Trick
At the peak of their popularity, we created tasty-style videos that were meant to look like how-to recipes featuring exotic and delicious ingredients, only to reveal that all you had to do was microwave a Sweet Earth bowl for 3 minutes and enjoy.
Endless Table
Times Square at Christmas
What do you do when you're given 48 hours to come up with a billboard for the most visually overstimulating place on earth?
We contrasted the surrounding mania with simplicity and brought a 40ft pacing tiger to the concrete jungle.
